Marketing Manager

BDC · 2 months ago
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Location
مدينة نصر
Department
Marketing - B
Employment Type
Full-time

About the Role

We are looking for an experienced Marketing Manager to lead the marketing team and develop BDC's digital marketing and brand strategy.

Responsibilities

  • Develop and execute annual and quarterly marketing plans.
  • Lead the marketing team (Content, Social Media, SEO, Performance).
  • Manage the marketing budget and measure ROI per channel.
  • Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
  • Develop content strategy (Content Marketing, SEO).
  • Manage the brand and Brand Guidelines.
  • Collaborate with sales for lead generation and nurturing (Demand Gen).
  • Analyze performance and prepare regular reports for leadership.
  • Manage public relations and PR.

Requirements

  • 6+ years of marketing experience, including 2+ years in management.
  • B2B SaaS marketing experience strongly preferred.
  • Proficiency with: Google Ads, Meta Business, GA4, HubSpot/Mailchimp.
  • Strong understanding of SEO, Content Marketing, and Inbound Marketing.
  • Excellent leadership skills and ability to build teams.
  • Fluency in English and Arabic.
  • Strong analytical capabilities and Funnel Marketing understanding.